Fuel Your Passion

Eurosport invites sports fans across the globe to ‘Fuel Your Passion’ by unveiling a stunning  brand identity that will spearhead the start of an exciting chapter for the Discovery-owned sports broadcaster.

The new identity, revealed on-air on Friday 13 November 2015, will be underpinned by the strapline ‘Fuel Your Passion’ and supported by the #sharemypassion social media campaign, which encourages fans to share stories about the extraordinary lengths they go to in order to demonstrate their love for their athlete, team or sport.

Recognisable, distinctive and relatable, the new identity will propel Eurosport into the 21st century while acknowledging the proud heritage of innovation and expertise that has been part of Eurosport’s DNA for more than 25 years.

Now under the full control of Discovery, Eurosport has enjoyed a game-changing year with a landmark Olympic Games rights deal across Europe being part of a broader, long-term commitment to deliver memorable experiences and engage fans of all ages with the sports they love anywhere, anytime and on any device.