Olympic Winter Games

December 20 2017

Discovery Communications strikes a digital sports content partnership deal with Wasserman

December 20 2017

Discovery Communications today announced an original content partnership for the Olympic Winter Games PyeongChang 2018 with leading sports and entertainment agency Wasserman.

As part of the new agreement, Cycle Media, a subsidiary of Wasserman, will create original social sports content that Eurosport will share across its digital platforms during the Games. During PyeongChang 2018, Eurosport’s Snapchat Discover Channels will be powered by Cycle in four key European markets: UK, Germany, Norway and Sweden, as well as producing content for Eurosport social channels by blending original footage and Olympic Games highlights.

This collaboration complements Eurosport’s existing strategy to make PyeongChang 2018 the first fully digital Games for Europe. As well as being the only place to watch every minute, every athlete and every sport, Eurosport will have a dedicated mobile digital studio in PyeongChang, working with some of the biggest digital influencers from across Europe and embedding them into editorial teams during the Games to co-create unique content for social media focused on engaging new and younger audiences.

This new co-operation creates customizable opportunities for brands to associate with the broadcast of one of the world’s greatest events. It also generates unique sponsorship and advertising inventory opportunities across social channels for brand partners wanting to integrate their products and services into the broadcast experience of the Games.

Peter Hutton, CEO Eurosport, said: “As the Home of the Olympics in Europe, Eurosport is happy to partner with Cycle and Wasserman to help us engage more people on more screens across Europe. Alongside our own creative staff, Cycle’s creative resources will allow us to drive additional levels of engagement and support our objective to make PyeongChang 2018 the first truly digital Games across Europe. This innovative partnership will help amplify the most shareable moments from PyeongChang 2018. It also creates new ways for brands to tap into the magic of the Games with youth communities across multiple markets.”

“Cycle is the perfect content partner for Discovery and Eurosport to harness their brand and optimize this opportunity,” said Casey Wasserman, Chairman & CEO of Wasserman. “It is gratifying when we can foster relationships between well matched clients, and Discovery and Cycle have such an organic connection it is a win-win for all."

Jonathan Davies, MD, Advertiser Partnerships, Eurosport, said: “This partnership brings together Eurosport’s outstanding Olympic Games content and audiences with Cycle’s cutting-edge creativity in the social space – giving brands the opportunity to produce bespoke content that engages with younger audiences in new and innovative ways.”
Discovery recently announced that it had reached a strategic advertising and content agreement with Snap Inc. that will bring several types of curated content from PyeongChang 2018 to Snap’s Discovery platform in Europe. Content will include behind-the-scenes action from the most popular Olympic Games events such as snowboarding, downhill and freestyle skiing and ice hockey – as well as relevant content from the athletes and influencers.

Cycle creates high-quality editorial video and long-form original shows for the internet, and distributes that content across its digital channels. Eurosport and Cycle’s partnerships teams have hit the road together, using their unrivalled resources in premium digital content production and distribution to offer brands innovative ways to engage with viewers of Eurosport’s Olympics programming on every platform and screen.

*Excludes France 2018-2020. Excludes Russia. Eurosport will be an Official Broadcaster in the UK 2018 and 2020.