Olympic Winter Games

November 27 2017

Eurosport launch Olympic Winter Games campaign featuring modern remake of a Queen classic

November 27 2017

‘Make it Yours’ campaign highlights how fans will be able to personalise their Olympic Winter Games as Eurosport redefines the Olympic Games viewing experience in Europe

• Eurosport’s official anthem for its coverage of the Olympic Winter Games PyeongChang 2018 - a modern remake of Queen’s iconic ‘I Want It All’ - makes its debut in new campaign

• Every minute, every athlete, every sport available on Eurosport Player, giving fans the power to choose what, when and how they watch the action from PyeongChang 2018

• Eurosport’s official Olympic Winter Games anthem created alongside the world-renowned London Symphony Orchestra at the iconic Air Studios in London

Offering a further hint at how Eurosport will redefine the Olympic Games viewing experience, the Pan-European broadcaster today launched a powerful new campaign, ‘Make It Yours’, for its coverage of the Olympic Winter Games PyeongChang 2018. The new films, released today across Europe, showcase how Eurosport will make every minute available as part of the first fully digital Games for Europe, through live and on-demand coverage across all screens and devices.

The ‘Make It Yours’ campaign celebrates how fans across Europe will be able to personalise their Olympic Winter Games viewing experience, empowering them to take control and choose what they watch, when they watch and how they watch their favourite sports and local heroes.

The campaign also sees the debut of Eurosport’s anthem for its coverage of PyeongChang 2018, a modern remake of the classic Queen song, ‘I Want It All’.

The contemporary version of the iconic song was recorded alongside the world-famous London Symphony Orchestra and produced together with a team of leading composers, arrangers, percussionists and mixers, with previous work including film and artist collaborations such as Inception, The King’s Speech and Rag’n’Bone Man.

The anthem, recorded at the iconic Air Studios in London, personifies the desire fans have for instant access to every moment of the Games anywhere and anytime, which they can only achieve through Eurosport services.

Peter Hutton, CEO Eurosport, said: "We made a promise to redefine the fan viewing experience for PyeongChang 2018. Queen’s ‘I Want It All’ is a classic song from an iconic band, who have a history of writing songs that become synonymous with sporting success. The lyrics really speak to our ambition of delivering anytime, anywhere content for fans during the Olympic Winter Games."

Eurosport’s new anthem will feature across all of the broadcaster’s marketing in the build up to the Olympic Winter Games, starting with the ‘Make it Yours’ campaign. The first campaign brand spot will go live across Europe on Monday 27th November, with 11 bespoke versions created for key markets airing across Discovery's portfolio of channels.

Antonio Ruiz, Vice President of Marketing Eurosport, added: “We wanted to develop a campaign that would underline to fans that when it comes to the Olympic Games on Eurosport, they can have it all: every minute, every sport and every athlete. It aligns perfectly with our ambition to deliver the first fully digital Games for Europe as part of our commitment to reach more people across more screens in Europe. Together with our new Eurosport anthem, working with some of the best names in the creative business, we’ve created a new, fresh Olympic Games identity for Eurosport.”

To watch the anthem head to: http://www.eurosport.com/olympics/pyeongchang/2018/eurosport-s-anthem-for-olympic-winter-games_vid1017515/video.shtml

To keep up to date across all the Olympic Winter Games news from Eurosport visit http://www.eurosport.com/olympics.