Turkish Airlines

Turkish Airlines

Turkish Airlines aims at becoming Europe’s favourite airline via strict compliance with flight safety, reliability, service quality and competitiveness.

BACKGROUND & STRATEGY

Within the scope of international brand recognition, Turkish Airlines has sealed a partnership with some of the world’s top athletes – Kobe Bryant, Lionel Messi, Tiger Woods, Teams – Borussia Dortmund, Atletico Madrid, and Sporting events – Basketball Euroleague, Turkish Airlines Golf Open, Cycling Tour of Turkey.

With our successful three-year partnership, Eurosport’s strong platform, our premium audience and expertise, the Turkish Airlines partnership endeavours to:

  • Increase Turkish Airlines’ brand awareness in Europe
  • Strengthen its position as a leading global airline
  • Capitalise on Turkish Airlines’ sponsorships

to focus on the quality of its service and the brand’s high standards

IMPLEMENTATION

  • Massive spot activity featuring their creative “Widen your world” for LIVE premium international events (Tennis Grand Slams, Ski jumping Wcup, Snooker World Championships, Cycling Tour de France, Athletics & Swimming European Championships)
  • Major partnership in the prestigious FIFA World Cup
  • Strong, renewed exposure for European Basketball and Football Bundesliga
  • Sharp brand content strategy to highlight their association with international golf competitions: Turkish Airlines Ladies Open and Turkish Airlines Open
  • Year-long sponsorship in Eurosport’s flagship upmarket TV programme, the Wednesday Selection

RESULTS & ACHIEVEMENTS

  • 23% OF EUROPEAN MEN WERE REACHED BY THE CAMPAIGN
  • HIGH ENGAGEMENT LEVEL WITH 78 MILLION VIEWERS EXPOSED TO TURKISH AIRLINES COMMERCIALS, 10 TIMES ON AVERAGE
  • STRONG LEGITIMACY THROUGH THEIR WORLD-CLASS BRAND AMBASSADORS