Creation of Eurosport

In the late eighties the European Broadcasting Union, an alliance of public service media entities, were acquiring substantial quantities of sporting rights. However, its members were only able to broadcast a fraction of these rights and so the EBU began looking for an outlet to exploit these rights and appointed Sky Television plc as its partner. On the 5th February 1989, Eurosport, the all-action, all-sport channel, was launched with commentaries in English, Dutch and German. During its first month on air, the channel broadcast key live sporting events such as the World Alpine Skiing Championships, the World Matchplay Snooker, the World Bobsleigh Championships and the European Figure Skating Championships.